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Dubuque, IA — The Finley Health Foundation is pleased to announce the addition of Kristie Asay to its staff, as well as the elevation of Tonya Reicher to a new role. Asay has been hired as the new Director of Development, while Reicher has been promoted to Development Specialist.
Asay joined the Finley Health Foundation in March, bringing more than 25 years of non-profit experience to the position. She will be responsible for major gift fund-raising and planned giving, as well as securing grant awards. Asay comes to the Finley Health Foundation from Montana, where she was most recently the Executive Director of the RiverStone Health Foundation in Billings. While there, she directed the fundraising campaign that raised $4.3 million in capital gifts toward construction of a new primary care clinic. While in Billings, Asay was the President of the local chapter of the Association of Fundraising Professionals and a member of the Billings Rotary Club. She has also held the designation of Certified Fundraising Executive, beginning in 2016.
“I am excited to welcome Kristie to the Finley Health Foundation team,” says Barbara Potts, the foundation’s Executive Director. “As Director of Development, Kristie will continue to build on our successes while bringing new insights that will be key to increasing our donor base.”
Reicher has served the Finley Health Foundation as Foundation Coordinator since the fall of 2015. Her new role will include maintaining the Foundation’s direct mailings, heading up annual giving, overseeing the Employee Giving Campaign, and managing the annual Miracles on the Mississippi Gala. This year’s gala is scheduled for Saturday, August 19 at the Diamond Jo Casino.
The Finley Health Foundation provides financial support to UnityPoint Health – Finley Hospital and the Dubuque Visiting Nurse Association via ongoing fundraising activities, including the cultivation and solicitation of gifts from private individuals and families, area corporations, foundations, and government entities that can be used to support operations, clinical programs, and major capital projects.